Stacking the cuboid

Like the infamous melon-cube the cubic coffee bean is a lot easier than the regular ones. The cube shaped melons comes from Zentsuji in Kagawa, Japan. Farmers grew the melons in glass boxes and the fruit then naturally assumed the same shape. Today the cuboid watermelons are hand-picked and shipped all over Japan.

But the fruit, on sale in a selection of department stores and upmarket supermarkets, appeals mainly to the wealthy and fashion-conscious of Tokyo and Osaka, Japan's two major cities. This is what we call a fashion food.

Each melon sells for 10,000 yen, equivalent to about $83. It is almost double, or even triple, that of a normal watermelon. The main reason why it's cubic shaped is mainly because it's easy to stack up, packed and deliver. 

The cubic-shaped coffee beans is more expensive than the normal beans. Also it is "easier" to transfer a loads of coffee beans and it has a 'story' when it's served as coffee. Well, is it really easier?

Red cubic-shaped coffee beans

Coffee, known as the third popular drink after tea and water. These little brown pea-shaped bean are influent in our life, especially in the morning. This is because coffee gives us the energy to have a good start. Did you know that coffee beans consist mostly of endosperm that contains 1.0 - 2.5 % caffeine. That is not much. About 40 beans is needed to make a cup of hot coffee. The bean size isn't oval shaped and brown at all. Suddenly the coffee you were drinking is red? The amount of caffeine will rise and espresso might be twice as strong.

Also the pressure would be find in the market. Starbucks has to compete with the well known Red Wine. Coffee is red and comes from the cubic shape. Not only Starbucks but also companies which provides Caramel-coffee candies also needs to change their shapes and package. Also think of this scene. You order a Irish Coffee at the local corner pub. Note that the taste of whisky has reduced, but the amount of alcohol hasn't!

Coffee is a unchangeable product, or crisis will strikes upon the world. Yet there might be a lot benefits…