Like the infamous melon-cube the cubic coffee bean is a lot easier than the regular ones. The cube shaped melons comes from Zentsuji in Kagawa, Japan. Farmers grew the melons in glass boxes and the fruit then naturally assumed the same shape. Today the cuboid watermelons are hand-picked and shipped all over Japan.
But the fruit, on sale in a selection of department stores and upmarket supermarkets, appeals mainly to the wealthy and fashion-conscious of Tokyo and Osaka, Japan's two major cities. This is what we call a fashion food.
Each melon sells for 10,000 yen, equivalent to about $83. It is almost double, or even triple, that of a normal watermelon. The main reason why it's cubic shaped is mainly because it's easy to stack up, packed and deliver.
The cubic-shaped coffee beans is more expensive than the normal beans. Also it is "easier" to transfer a loads of coffee beans and it has a 'story' when it's served as coffee. Well, is it really easier?
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