Selling the Talk

In this dutch commercial of the well-known coffee brand Douwe Egberts, we see a story about a child and his father. The kid is selling his father a talk by serving him a cup of Douwe Egberts while the father picks up his, probably bad schoolreport, and instantly got the idea. The commercial ends with a pay-off which says: "Every good conversation starts with Douwe Egberts"

Here below is a picture of the package back then in 2007 when the commercial was shot. Is this commercial also a reflection to the reality of child-education. Because the kid knows clearly which pack contains the coffee and how to set up the coffee properly. However there is no word of 'Coffee' mentioned on the package of Douwe Egberts itself. But the red color might associate with the regular package of coffee since the other famous coffee brand like Senseo and Illy also use the color red and dark-brown. Red is really a powerful color, combining the dark-brown emphasize the sharp roasting of the coffee. This symbolic is the most used translation in packaging design. Knowing this fact, Red is more of less a superficial marketing color.