Like 20 years ago, our roasted coffee beans were packaged in anything but a paper tin-tie bag or metal can. This began to change in 1974 when Fres-Co invented the one-way valve for coffee packaging, named the Conor Packaging. With this new innovation, coffee packaging and the consumer's perception of "fresh" changed forever. Nowadays, the most educated coffee consumers associate a one-way valve with total freshness in a prepackaged coffee.
Conor: Is a "one of a kind" package that transforms a flexible laminate into a semi-rigid flexible box. Fitted with a simple peel seal opening and a re-closable flap. This technique of Conor packaging is called in 1996 as the future of coffee packaging, because of it's flexibility.
The packaging will probably remind us of the French sweet: 'Nougats' rather than coffee. Maybe this is the unthought marketing strategy to sell coffee as a cultural confectionary. Coffee is associated with fresh ingredients like roasted almond, walnut, sugar and honey.
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