Selling the Stories

Nowadays web shops sells these popular 'upcycled' burlap bag of jute. They named it the Coffee bag and make it sell for a minimum of 50 euro each. It is surely true that coffee bags has a good holding strength since it can nearly hold fifty kilo's a sack of 88x160mm.
Nevertheless the bag has also 'fantastic' stories to them. The farms that this coffee sack comes from is what they confirm, FAIR TRADE farms, which means that there has been no exploitation of the workers on the coffee/tea plantations. But to be honest, how many costumers will care about fair trade if the bag tears after a week?