Selling Colors - Black and White

The most likely found coffee packages on the internet are white and black. Black and white (/gray) have an unlimited lifespan because these are timeless colors. White(/gray) is a delightful color and can be assumed as clean. Black packages uses a lot of graphic visuals, specific typography and abstract white-line drawings. It has a lower producing cost since black and white packages has less more color and are a less complicated. At the same time it is also easy to combine a little of an other color to increase the perceived value, like a touch of gold.