Selling Colors - Red

Color is one of the elements that will set your business apart from others and your packaging colors will set your product apart from your competitors' products. The colors you choose should send the right subliminal messages to inspire any potential customer to buy your product.

In color psychology, red means energy, action, passion, excitement and strength.

Using red for your packaging colors draws attention to your product, stimulates the senses and excites the potential purchaser.

Dark reds are perceived as professional and luxurious, while bright reds are more exciting and energetic and generally of lower perceived value than dark reds. Adding gold or silver for the printing or decoration increases the perceived value.

Blue-reds are more attractive to the upper class market, while orange reds are attractive to the working class - orange reds have a lower perceived price and value.

Adding black decoration to your red packaging can add sexual or adult connotations.